Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 2 - Index

sia news
SAVE MONEY AND MAKE MONEY.
Use SIA’s research and business solutions to help improve
your bottom line. Get a free demo or outline while in Vegas
of how SIA can help you.
SIA’S INSIGHT™ V 5.0 2008
THE ULTIMATE DATABASE & SALES MANAGEMENT TOOL FOR THE
SNOW SPORTS INDUSTRY.
If you manage sales for your company, and you’re not using inSight, you’re missing out.
inSight™ version 5.0 includes:
• Over 8,000 retail, resort and other locations*
• Over 10,000 address, phone, products sold and personnel changes*
• A list of 175 locations closed or out of the business*
• A list of 280 new locations and retailers*
* since v 4.0
• Build strong and effective sales presentations with territory distribution maps and
demographic data using MapPoint and inSight.
• Analyze how your sales compare to the industry average at the state level while
effectively gauging your sales team’s performance.
SIA’s inSight™ does all this and more. Designed specifi cally for the snowsports industry,
it shows all the relevant industry data that measures snowsports. See industry stats and
data at national and state levels like never before. Incorporate your sales territories and
customers to begin making informed decisions
quickly, whether you’re a new brand to
the industry or taking your established brand
to the next level.
See how you stack up… Find what territories
have growth potential based on the shops
you are not selling to. Give your reps contact
info for new shops while develo ping forecasts
for each shop and you’ve got a targeted &
strategic approach to hitting your goals.
For a free demo and SIA.08 Show special,
stop by the SIA Association Booth in the lobby
(near the food court).
SNOWSPORTS CONSUMER PANEL
The SnowSports Consumer
Panel is an online consumer
research survey system devoted
to understanding the consumer
of winter sports products. It is a
unique tool that will enable SIA
to examine, through market research, changing consumer behaviors, attitudes and perceptions.
SnowSports Consumer Panel members are pre-recruited US residents, 16 years or
older, who participate in winter sports (alpine skiing, cross-country skiing, Telemark skiing,
snowboarding or snowshoeing). With close to 5,000 members, the panel can be used
for consumer research by suppliers, retailers, or any segment of the snowsports industry
that is interested in learning more. For more information, please contact Julie Lynch at
jlynch@snowsports.org.
For information on these or any of SIA’s products, please visit SIA’s
Association Booth in the lobby of the Mandalay Bay Convention Center
or contact your SIA Regional Manager:
SIA’S WAREHOUSE
THE SOLUTION TO SAVE TIME + MONEY
Do you have a post-show exhibit storage plan? Will it
save you time, money and sanity? Did you know SIA
has a storage solution exclusively for members?
Negotiated by SIA for SIA members only, you can
store your exhibit in SIA’s Las Vegas Warehouse at
signifi cantly lower rates than competing warehouses.
SIA member-stored exhibits will be delivered to the
Mandalay Bay Show Hall for the SIA.08 SnowSports
Trade Show earlier than any others to ensure you maximize
your set-up time. Better yet, you also get a 10%
discount on SIA.09 Show drayage costs. Save big, with
virtually no hassles.
Top 6 Reasons How this SIA Member Reward Will Help You for SIA.09
1. SIA’s rates can be up to 50% lower than prevailing commercial rates in Las Vegas.
2. You receive a 10% discount on the trade show drayage cost of warehouse material.
3. You get one month free storage per year.
4. Access to your booth year-round. Your booth can be easily shipped to other shows.
5. Priority move-in status for SIA.09, allowing extra set-up time.
6. A professional warehouse staff is available to renovate your booth or components in
the full-service shop any time during the year.
Contact your SIA Regional Manager for details or stop by the SIA Association Booth
in the lobby.
SIA INTELLIGENCE REPORT
THE REFERENCE GUIDE FOR SNOW INDUSTRY PROFESSIONALS
This comprehensive annual report reveals the answers to the most frequently asked questions
on the industry. No other source of information provides more breadth and depth
into the snowsports market and the people who participate in it. The report covers retail
sales for equipment, apparel and accessories, participation trends, a report on the economic
impact of snowsports, the history of snowsports and much more. It includes detailed sales
information and three-year trends in alpine, cross-country and Nordic ski equipment and
apparel, snowboard equipment and apparel, and accessories categories as well as participation
trends and resort studies. Additionally, this year for the fi rst time the report includes
details on the Internet sales channel as well as specialty retail shops. The report’s format is
easy to read, understand and use for anyone who needs an unbiased review of the industry.
This report is now FREE for current SIA Members. Non-members $425.
The SIA Intelligence Report is ideal for:
• Sales meeting presentations
• Writing a business plan or expanding
to a new market
• Writing (media) about the snowsports
industry
• Owner / financial / board meeting
presentations
• Financial analysts / investment brokers
/ research companies
• Marketing / advertising companies
Stop by the SIA Association Booth in the
lobby for your free electronic copy.
Eastern US/Canada
Ed Wray – 401.846.7488
ewray@snowsports.org
Western US/Canada
Dave Wray – 503.708.1947
drway@snowsports.org
Central US/Canada
Reddy Kennedy – 303.554.9154
rkennedy@snowsports.org