Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 2 - Index

top trends/fashion
RAINBOW BRIGHT
Move over, muted colors; here comes something brighter. Many young
skiers and riders will be sporting bright and bold colors on the slopes this
season. Quiksilver wintersports men’s outerwear designer Brice Oakden
says bright colors are gaining more ground following trends from street
wear. Fabrics with texture are staying popular as well, including plaids
and fl annels.
SMS designers agree that bright colors and bold prints are still the
trend and styles are still loose fi t for generous sizing. Women
are favoring a ‘freeride’ fi t, but incorporating female styling
in the cut of jackets and pants with lots of accents.
Fashion styling and gadget use are a priority for the
younger market, according to Julia Smart, communications
manager for SMS Clothing.
France Lessard, marketing manager of the soft
goods division for Rossignol, says that for Park and
Pipe — the place for true expression and play —
flashy colors are hot in a vivid new palette of colors
like pale green with fl uorescent tones and shades of red,
violet and orange.
Quiksilver
Rock City jacket
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FLASHBACK, BUT BETTER
No, you’re not having a flashback…
your past is just back to haunt you, or
rather delight you with a new twist.
Throe Clothing brings back the Superstar
jacket and pant in homage to the late Evel
Knievel. It has a waterproof/breathable
fi nish, critically taped seams, underarm
and leg vents, and daredevil styling.
686 — based in LA and influenced by
the city’s ever-trending fashion scene
— brings back the action-packed
style statement of fatigues in the
women’s Smarty Admiral Jacket.
This super retro jacket is waterproof
and breathable with fully
taped seams and a printed
fleece Smarty liner. And for
those big riding days at war
with the weather, it also comes
with a removable waist belt and
military-style front stormfl ap.
Rossignol jacket
Bright Color
Superstar jacket and pant
AUTOGRAPH PLEASE
Who wouldn’t want to wear a Burton outfi t designed by the fl ying tomato himself? Athlete
input on design goes another step into the snowsports market as it echoes the larger cultural
trend in desiring product marked by the obvious thumbprint of some famous person.
Eric Tung, Fera vice-president, says that proof of functionality is fashionable when sports
brands or athletes design snowsports clothing. He calls it “fashion-meets-athleticism,” a
functional design for active sports, “not just posing.”
There’s no posing for SMS. Rider input in design is big, with custom prints created for key
players. In response to some true low-rider fashion tips, they’ve added a new “pant saver”
function, known as the “CT” after team rider Chris Turpin. The Saver raises oversized pants
when the rider is off the slopes with a bungee release system in the pockets.
Salomon gives hard-charging young ladies their due, with help from International Freestyle
team rider, Kaya Turski. She was behind the design of the Voice Borderline pullover
jacket. — KRISTA CRABTREE
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