Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 2 - Index

top trends/fashion
WHAT DO YOU GET WHEN KEN AND BARBIE COLLIDE WITH THE FREERIDE
MOVEMENT? BRIGHT COLORS, JEWELS AND EMBROIDERY MEET
DAREDEVILS, ASIAN ART AND WILD PRINTS.
You can’t blame kids for wanting to be unique — especially since we all went through
it. Ski and snowboard apparel companies cater to the latest trends on the slopes with
pop culture-infl uenced designs, attention-getting colors, bling, crazy prints and other
look-at-me fabrications. These clothes are so much fun to wear, kids and young adults
won’t realize that the high-tech fabrics and bomber construction techniques are keeping
them warm and dry. It’s like chewable vitamins for the younger generation of
snowsports enthusiasts.
Obermeyer
Ringtone and
Z-Up jackets
BADA BLING
Bling has been oozing its way from urban street wear into outdoor apparel for a few
seasons and there’s no end in sight. Anything that can be fl ourished gets a touch
of jewels or some metallic hue. Obermeyer’s Tween line, Meta4, features embellishments,
clever closures, cool grommets and a tattoo-like butterfl y on the small
of the back. Jackets reference pop culture with names like Ringtone, PopTart and
Z-Up and come in colors such as Byzantium, Dark Citron, and Persimmonpurple.
Pants, such as the Bliss, feature pocket details borrowed from the uber-popular
trend in jeans: grommets, graffi ti and embellishments.
White Sierra incorporates novelty embellishments such as big embroidered
designs with various needle patterns and customized quilting.
Cappel uses bling on zippers and snap closures and offers a “Best of Cappel”
in the men’s Newscastle jacket, which has multiple fabric options from swathes
of all Cappel fabrics.
26 SNOWPRESS DAY 2 skipressworld.com/snowpress
Burton Ronin
Love jacket
I THINK I’M FEELING JAPANESE
Go to Asia and there’s evidence of US pop culture everywhere.
This season snowsports apparel designers look East
and bring some of Asian culture to the States. The Spyder
Venom Freeryde collection borrows from Japan for its
design inspiration. Origami — a traditional art of folding
papers into shapes — inspires garment construction with
elements that fold out in 3D as Oicho-Kubu — a popular
and ornately designed card game where the Japanese
organized crime group called the Yakuza got its name
— inspires graphics in the collection.
Ride’s women’s line features anime-inspired graphics
from Simone Legno’s Tokidoki brand. The Tokidoki
Pant and Jacket are insulated with Tokidoki satin lining.
The graphics carry over to the hard goods side, which
echoes another hot trend in snowsports.
Salomon designers borrow elements
from Japanese kimonos — a traditional
robe made with wide
sleeves. The result is the Mai Tai
jacket and pant with a removable
“fuki” cuff on the left
leg. The jacket and pant
can be worn together as
a complete ensemble
or paired with other
pieces.
Ride Tokidoki
jacket
Salomon Mai Tai
jacket and pant
INTO THE WILD
All things in fashion that go around, come around.
Prints are the design du jour this year. Burton introduces
a new printing process that allows them to create one
continuous print with almost photographic defi nition.
Some new prints include the Forest and Urban Prints
on the Ronin One Piece and the Forest Camo and Pixel
Waterfall Prints on the Burton Sublimation First Layer
shirt and pant.
ROXY designer Danielle Arnao mixes many elements
to create a wide variety of wild prints, including some
animal prints. The new line combines elements that
appeal to all senses, from bold colors and prints to
smooth velvet and satin textures. �
VOLVO — OFFICIAL CAR OF