Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 2 - Index

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Ski art used to be an afterthought — now it’s essential, especially for twin tips.
Creative expression is a part of the sport, so it’s no surprise that as freeskiing
has evolved on the slopes, so has the expression of the palette under skiers’
feet. Here are three of the best designs we saw on the show fl oor.
HART TWISTED TWIN
Hart’s COO Bill Holmberg used to play in a classic rock cover band called
Show Me Yours, collaborating with Twin Cities artist and keyboard player
Cheater Slick on artwork. The tattooed maven on this board dates back to
those days of suggestive skin and sin. “Yeah, you can call me a rock star,”
says Holmberg.
K2 OBSETHED
K2 graphic designer Ryan Schmies worked with Seth Morrison to create the
artwork here, which represents the all-mountain god’s life, from helicopters
to a totem pole representing BC, his favorite place to ski. “Down below is
a world of pollution and corruption upon which Seth will release his fury,”
says Schmies.
SCOTT P4
With a dash of muscle-car attitude, complete with the naked chick on the
mudfl ap, the P4 stood out among busier palettes. Longtime Burton and
Scott snowboard-design collaborator Lance Violett wanted to represent the
way the big, 108-underfoot board skis easy. “This ski is all about fun, clean
lines,” says Scott’s Gabe Glosband. — DOUG SCHNITZSPAHN
Bill Holmberg and
the Hart Twisted Twin
Gabe Glosband
and the Scott P4
Ryan Schmies
and the K2 Obsethed