Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 1 - Index

off the floor
Here we go again. Back at SIA,
back in Sin City, and already
the phrases are fl ying...
“In a city whose motto is, ‘What happens in
Vegas stays in Vegas,’ the Mandalay Bay made
me pull my pants up!”
“Dude, this ticket says I’m spozed to be
in seat 10-D. So just move it, dude.”
“May I see your ticket?”
“Be my guest, dude. Says 10-D, right there.”
“Yes, but 10-D going to Reno.
This plane’s going to Vegas.”
— Overheard on the plane
“I only got half an hour’s sleep last night.
But I’m a Las Vegas rookie.”
— Patrick from IT
“The mothers work at the Luxor.
The daughters work at Mandalay Bay.
Where do the grandmothers work?
Excalibur.”
— Overheard on the fl oor
“We love kids; they taste like chicken.”
— Jack Turner, Snow Monsters
“We introduced a beautiful line of clothes
here last year, but it looks twice as good this
year because everyone has great snow!”
— Dave Ellingson, Powderhorn
54 SNOWPRESS DAY 1 skipressworld.com/snowpress
What Does
GREEN Mean
to You and
Your Company?
“Green means protection of
resources, protection of the
environment, protection of
human life.”
— Julie Hackman,
Marketing Coordinator, UVEX
“We’re hoping to organize a green
effort for future shows to help SIA
exhibitors recycle everything that
can be recycled. You should see
the stuff left all over the floor
after everybody goes… cardboard
boxes, catalogues, packaging…
it’s just dumped. We’ve got to get
people on board.”
— Jared MacKenzie,
VP Marketing & Design,
PW MacKenzie Exhibits
“Last year you couldn’t fi nd a
place to recycle a can or bottle
at this show. It was outrageous.
A lot of us complained, and
look… now there are places to
put this stuff.”
— Jayson Faulkner,
VP Sales & Marketing,
Movement
“The whole green thing is superimportant.
We need to get more
into it — otherwise we won’t
have our jobs much longer.”
— Matt Monahan,
Shipping & Receiving,
4Front Skis
“We’re trying to educate
people about the backcountry,
and part of that is teaching
them how to be responsible.
Responsible recreators equal
greener recreators.”
— Tiffany Hampshire,
General Manager,
Backcountry Access
“Toko’s a Swiss company, and
the Swiss are a lot greener than
we are. Our Express waxes, for
example, are no longer sold in
blister packaging.”
— Ian Harvey,
Brand Manager, Toko
“Being green is a big issue for
us. New this year, with every
purchase of a Wintersteiger,
we’re putting some of that
money towards buying our
own windmills. It’ll help offset
the effects of dirty machines.”
— Ryan Eittreim,
Sales Manager, Wintersteiger
(The company’s new catchphrase:
“Thinking About Tomorrow.”)
“Being green is about being
conscious of the environment…
being sensitive to too much
waste.”
— Sheri Burr,
Owner, elan blanc
“I’m worried about what’s
going to happen to this
world. We’re heating it up too
much.”
— Edwin Blate,
Owner, Regina
VOLVO — OFFICIAL CAR OF