Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 1 - Index

sia news
The SIA.08 SnowSports Trade Show produces exhibits exclusive to 10 market segments within the snowsports buying environment: rental,
uniform, kids, cross country, AT | telemark | backcountry, backshop, women’s hard goods, twin tip and new this year, helmets and ecologically/
green manufactured products. These Market Segment Exhibits feature a dual purpose, both of product presentation and education through
special events, merchandising and seminars, all designed to help you increase sales.
ECOSOURCE
In the latest edition to the Market Segment Exhibits, ECOsource strives to highlight those
companies in our industry that are taking the initiative to produce products and initiatives
that are made from recycled materials, recyclable and sustainable. You can also catch a
seminar from Alison Gannett of the Save Our Snow Foundation on How to Green Your
Business, Save Money and the Planet, on Wednesday, January 30 from 4p.m. — 5p.m. at
the SIA Seminar Center. Stop by and see how green our industry is while listening to the
sounds of lapsteel and guitar from Portland, OR’s Scraff Orser. ECOsource was constructed
by Seattle’s Dept. Of Energy and is presented by SIA. Your Intelligent Partner. 365.
BACKSHOP GARAGE
WOMEN’S EQUIPMENT CENTER
Backshop Garage, presented by SAM Magazine, focuses
on the technologies and innovations of the retail and
rental backshop. Buyers can preview the latest in backshop
technology to assure their customers have the best-tuned
equipment. A non-stop list of cool clinics presented by
Montana North America, Swix and Wintersteiger, such as
10 Steps for a Rental Shop Makeover and the Advanced
Hand Tuning Clinic will get you fi red up for the spring.
Stop by the booth for a full schedule.
The Women’s Equipment Center, presented by SBC Media Snowboard Canada Women’s
Annual and promotional partner OIWC (Outdoor Industries Women Coalition), is exclusive
to Women’s Gear. From alpine to snowboard to nordic and snowshoe, equipment suppliers
have found their niche — women. Swing by for Women in Snowboarding, the Media
and the Retailer, January 30, 1p.m. — 2p.m., presented by Snowboard Canada Women’s
Annual editorial staff in a discussion about women’s snowboarding and the media. And
also enjoy Bootfi tting Tips for Women, January 30, 4p.m. — 4:30p.m. presented by the
MasterFit University Educational staff.
HELMET ZONE
Helmet Zone: protecting our heads is crucial, so let’s make sure your customer sees the
latest in all helmets. See all the latest trends and innovations in retail helmets for adults
and kids. Presented by SIA. Your Intelligent Partner. 365.
KIDZONE
44 SNOWPRESS DAY 1 skipressworld.com/snowpress
KIDZone, presented by SIA’s own
Winter Feels Good program, exclusively
showcases the continuing “IT”
sector of the snowsports industry
— KIDS. Connecting with buyers
to structure a kid-specifi c section in
shops, KIDZone allows buyers to preview
the latest trends for the future
of our industry. KIDZone also helps
inspire retail shops to look at innovative
ways to set up and merchandise
kid-friendly product areas in their
own stores.
UNIFORM CENTER
At the Uniform Center, buyers can preview the
latest outerwear trends to improve their resort
or corporation’s front image. Presented by SAM
Magazine, this is where you learn how to make
your uniform stand out by tapping into authentic
brands within the snowsports industry.
AT | TELE | BACKCOUNTRY WORLD
AT | Tele | Backcountry World, presented by Backcountry Magazine and Telemark Skier,
creates an innovative display of hard goods equipment, soft goods and accessories exclusive
to the AT, backcountry and telemark markets including the freeride aspects. See how
these disciplines have become part of the snowsports market — not just outdoor. Buyers
can preview the latest products and trends in an exclusive environment while becoming
educated on ways to tap into these growing segments of the snowsports industry. Exhibit
display provided by The Colorado Yurt Company.
RENTAL WORLD
Presented by SAM Magazine, Rental World offers
buyers an exclusive preview of rental equipment
and accessories to help shops get a lead in this
important sales/customer rental market. With a new
layout using fi xtures supplied by Montana North
America and Wintersteiger, buyers can get a hands
on education of the latest in rental shops and products.
There are seminars and clinics presented by
MasterFit University, SAM Magazine and a cocktail
party for rental buyers, backshop staff and exhibitors
at 6PM on Wednesday.
TWIN TIP PARK
Twin Tip Park highlights one of the fastest growing segments of the snowsports industry.
Exclusive for twintip skis and hard goods associated with pipe and park only, this market segment
tackles one of the hottest trends in alpine skiing and one that the industry retailer may
be missing. Presented by Freeskier Magazine, this is the place to learn about the latest twintip
lines from the industry’s leading suppliers. Lounge with videos of the industry’s top athletes
from Freeskier Magazine and experience twin tip from big mountain to park to urban.
NORDIC VILLAGE
Nordic Village, presented by the Cross Country Ski Areas
Association, is the one-stop where attendees can preview
apparel, equipment, accessories and technologies
specifi c for the cross country and snowshoe experience
while learning how to market, merchandise and sell the
sport. It’s also the offi cial headquarters for Winter Trails, a
one day event that gives a hands-on experience to those
new to snowshoe and/or cross country skiing. Media
Partners: Cross Country Skier and SkiTrax.
VOLVO — OFFICIAL CAR OF