Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 1 - Index

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38 SNOWPRESS DAY 1 skipressworld.com/snowpress
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01. MICRO SPIKES; kahtoola.com // 866 330-8030; Give your customers’ feet the same traction as their
tires on ice and snow. The strapless, easy-on design of Kahtoola’s Micro Spikes ($59) easily equip hiking boots
with lightweight (356 grams per pair) stainless steel spikes for solid grip on slick streets or trails. Cold-weather
engineering means that the shoe harness stays fl exible down to 76 degrees below zero. Pocket-sized, a pair
of Micro Spikes can go anywhere. — Susan Schnier
02. ATOMIC SNOOP DADDY; atomicsnow.com // 800 258-5020; Atomic reworked its popular Snoop
Daddy ($725) for 2008/’09 to make it a true freeride weapon by beefi ng up the waist width and changing the
construction to a vertically laminated wood core with sandwich sidewall, to enhance edge grip and dampen
the ride. It also added a turned-up tail to give riders the ability to switch it up, just like Snoop Dog in mid-lyric.
Sizes: 168, 176, 184, and 192 cm. — Eugene Buchanan
03. SALOMON SICK STICK AND ANSWER; salomonsnowboard.com // 800 225-6850; Salomon has a
gift for retailers this year with its GIFT project (Green Initiative for Tomorrow), a patented construction process
providing a better ride and planet. Highlights are its new Sick Stick ($599) and Answer ($499) boards, which
include a 20-percent reduction in petroleum-based materials, a 25-percent reduction in non-renewable materials,
and 10-percent reduced board weight for greener shipping. The process replaces traditional layers of
fi berglass and resin with structural bamboo veneers, saving weight and reducing waste. — EB
04. HOT CLIF SHOT; clifbar.com // 800 370-1688; Energy bars can get rock solid out in the cold, but
skiers can never go wrong with a hot drink. Clif’s two new hot sports drinks, Electrolyte Hot Apple Cider
and Recovery Hot Chocolate are designed specifi cally for winter athletes. The drinks combine the nutritive
value of a sports bar with the warming, hydrating qualities of a hot beverage. Made with mostly organic
ingredients, the Hot Apple Cider contains carbs and electrolytes for energy, while the Hot Chocolate includes
protein for post-workout muscle recovery. $1.49, $1.69. — SS
05. HOT DOGGER BOOT; FullTiltBoots.com // 800 718-0820; The Raichle Flexon Comp holds a special
place in the heart of many skiers. Built on the same three-piece mold, the Hot Dogger ($625) sports retro
graphics with a purple, pink and yellow color scheme to throw you back in look as well as feel. Marketed as
a true freestyle boot, the soft, smooth fl ex is complemented by an “Active” Footboard that uses rubber to
absorb the shock from big landings. The “Pro” liner has a powerwrap for added control. — SS
06. OUTLAW AVALUNG PACK; blackdiamondequipment.com // 801 365-5555; Complete with an
integrated AvaLung (a breathing apparatus in an avalanche burial), Black Diamond’s new Outlaw ($229.95)
pack contains everything you need to sell for backcountry missions. An insulated hydration sleeve keeps
their water liquid, a snowboard-specifi c strap system secures their deck and a padded goggle pocket
protects their gear. Back panel access and a separate pocket for avalanche equipment is easily accessible
with the pack’s clamshell design. — SS
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VOLVO — OFFICIAL CAR OF