Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 1 - Index

trend +/fashion
The North Face
Halo suit
CONSTRUCTION ZONE
Mountain Hardwear zeroes in on MicroClimate
Zoning (MCZ). The women’s Revelation Jacket
uses MCZ with its hard and softshell hybrid
construction and strategically placed fl eece
panels. Marmot’s La Grave Jacket uses
GORE-TEX softshell with burly storm amenities
like powder skirts and pit
zips. The women’s Furlong
Jacket blends Marmot M2
softshell technology with
faux fur. Eider introduces
coated, waterproof zippers
for better glide
and new threelayer
breathable
stretch material in
their Snowsport
Wideangle line.
CAI Charka jacket
Maverick pant
Rossignol
Women’s Hit jacket
Marmot
La Grave jacket
24 SNOWPRESS DAY 1 skipressworld.com/snowpress
Salomon reads minds with the women’s Psychic One Piece,
constructed with a trendy low waist. The X Wing II Jacket
combines climaPRO storm four-way stretch with technical
features such as the Motion Rail Hood for a technical look.
The North Face follows suit with the Halo Detachable Suit
— a waterproof one-piece with added extras like two Recco
avalanche rescue refl ectors. The Scarycrow Jacket features
GORE-TEX performance shell with a new embossed sheen.
Arc’teryx battles cold and wet weather with the Titan Jacket
and Pant, which are made with GORE-TEX Pro Shell and
insulated with Primaloft Sport. The men’s Atlas and women’s
Helios are two more insulated hardshells that include
Windstopper and Primaloft. 180 offers the Reversible Seamless
Baselayer, which wicks away moisture without bunching
or chafi ng. Also manufacturing seamless baselayers, Bula
uses micro polyester fabric with a brushed fi nish in Layer
One for a lightweight, highly-breathable layer you can mix
and match. — KRISTA CRABTREE
COLOR
“Bright pop colors will be in all over prints, solid jackets
and pants and used throughout the line from detailed
trims to more unexpected details now having a splash of
color. Prints this year will have a strong range and variety.
Traditional plaids make a big impact in the line as well as
Celtic patterns and bold letters (ROXY letters of course),”
says Danielle Arnao, ROXY SNOW designer.
“The ’80s are a huge focus in all aspects of fashion today:
cuts, color and that all-around new wave/punk infl uence.
Menswear continues to be strong with grays slowly replacing
tans and browns. Hidden pocketing takes over from cargomania
texture mixing and look for PRINTS, PRINTS, PRINTS,”
says Darcy Lee Post, CEO and head designer, CAI.
“Rossignol ski products are technical and trendy, featuring
fresh, audacious colors such as Liquid Solar yellow,
sky blue, anisette green, and raspberry. For freeride, the
latest trends are plaids and printed looks, bursting blue
and bright orange colors for men, pink and lime green for
women,” says France Lessard, marketing manager, softgoods
division, North America Rossignol Group.
FABRIC
“In both guys’ and women’s outerwear for winter 2009,
we’re still seeing a lot of demand for different fabrics as
well as prints — anything that can be seen as having a
street appeal. You will also see technical fabrics manipulated
to give the appearance of a street piece,” says Chris
Overholser, senior communications manager, Vans.
“Hot trends are technical wools and cottons in primary
colors, navy, royal, black, white, orange, green, brown and
beige in multi-season, street-inspired designs,” says Kathleen
Daniels, North American sales manager, Fire + Ice.
“The GORE-TEX fabric offering for snowboarding and ski has
grown signifi cantly in recent years; in particular, prints and
Bula Layer
One Betty
Eider
Wideangle
Oxygen
MANUFACTURERS SHARE THEIR THOUGHTS ON HOT NEW TRENDS
IN COLOR, TEXTILES, CONSTRUCTION AND FIT FOR 2008/09
embossed fabrics continue to grow.
The number of prints, for example, has
more than doubled from the previous year.
Additionally, new fabric options like denims,
jacquards and yarn-dyed fabrics are being
introduced,” says John Reaney, snow product
specialist for W.L. Gore and Associates.
Scott
Skyline jacket
Unltd pant
CONSTRUCTION
“Many of today’s technical garments are feature
laden to the point of being heavy and stiff on the body. They
take protection to an uncomfortable, impractical level. The
FERA Alpine garments have substance and strength, but are
not heavy,” says Eric Tung, vice-president, Fera.
FIT
“The trend is moving slimmer and more tailored with
continued borrowed designed from surf, skate...
and Cold War fashion,” says Kevin O’Brien, sales
manager, O’Neill, Inc.
“The major trend is a look back at the ’80s — a more
feminine styling, with body-conscious silhouettes
— more so than what we have seen the last
couple of years. We see more tapered waistlines,
bolder color blocking or acid prints,
along with fur trims for both women and
men,” says Mike May, PR, 180.
“Our team came to us with several
different fit demands. Some wanted
their gear to fi t longer, some tighter. We
addressed our riders’ feedback and
streamlined our fi t story with distinct
offerings tailored to both our men’s
and women’s team riders,” says Kelly
Isaacs, PR coordinator, Burton. — KC
Vans Andreas jacket
VOLVO — OFFICIAL CAR OF