Ski Press World Inc. - Index

Ski Press World Inc. - SIA Day 1 - Index

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NOTE FROM THE PUBLISHER
BY JEAN-MARC BLAIS
PRESIDENT AND CEO, SKI PRESS WORLD, INC.
Coming off a tough season, it’s all to easy too forget that
ours is, at heart, a fun-driven business.
This winter’s early snows helped remind us of the fun. The
crowds pouring into SIA help, too. And so does the hi-tech,
hi-style, hi-excitement gear showing up on the fl oor of the
Mandalay Bay.
If technology can wear a smile, this is the year it does.
Ski Press will be showing off the snow-white smile all season
long. We’ll be showing it in your shops, where our magazines
will be right there when customers are deciding which
skis, boots, jackets, goggles and gloves they need. We’ll
be showing it online at skipressworld.com when they’re
researching their purchases, or maybe just dreaming of
the fun to come.
We’ll even be showing
it in product previews,
including videos on our
website.
So, if we’re showing it,
and readers and viewers
are seeing it, maybe you
should be selling it. By
“it,” I mean the wild and crazy, not just the day-to-day.
Think of snow sports as an auto show. People may buy a
minivan, but they come to the show to see the concept
car. Maybe you should have the snow sport equivalent of a
concept car in your shop to entice customers this year.
And make them smile.
DALBELLO-ELAN TO BOOST SPECIALTY SALES WITH SHOPATRON
Dalbello~Elan Sports is the newest addition at Shopatron. Shopatron
will enable Dalbello~Elan Sports to strengthen partnerships
with its specialty retailers by assigning online orders.
“Our commitment to specialty ski retailers has never waivered,”
says Matt Titus, vice president of marketing for
Dalbello~Elan Sports. “We see Shopatron as an excellent
way to support and grow our specialty retailers’ business
through the exploding channel of eCommerce.”
Dalbello~Elan Sports will roll out the Shopatron system to
all of its retailers by ski season 2008/2009.
WCSN and Ski Press
Create Online Alliance
World Championship Sports Network (WCSN) and
Ski Press World have joined forces to provide ski
fans the latest in skiing content, news and events.
Through the partnership, WCSN will deliver exclusive
editorial and short-form video segments on
skipressworld.com as well as live and on-demand
FIS Ski World Cup webcasts found on WCSN.com.
As part of the relationship, a co-branded streaming
media player will be linked directly from the
Ski Press World website to WCSN.com, where fans
can view the latest news, video coverage including
Bode Miller’s recent American record in World Cup
victories, in-depth interviews and blogs from U.S.
Ski Team athletes including Scott Macartney, Julia
Mancuso and Marco Sullivan.
“Teaming up with Ski Press continues our mission
to provide the ski community with high-quality
coverage of coveted FIS Alpine World Cup races
while at the same time signifi cantly expanding the
reach of WCSN,com,” said Claude Ruibal, Chairman
and CEO of WCSN.
“Partnering with WCSN gives us the opportunity
to offer our loyal Ski Press audience more ways to
follow the snow sports they love,” said Ben Warner,
Ski Press World US Publisher.